With more than 2 billion monthly active users worldwide, Facebook has one of the largest and most sought-after audiences. As a powerful tool for driving sales, Facebook advertising is becoming a crucial part of virtually every marketing strategy.
This essential guide will review the hottest Facebook ad trends in 2017 and show you the 15 most useful tips and tricks for learning how to:
- create attention-grabbing ads and convert your app traffic into customers;
- easily expand the reach of your audience;
- master the art of smart bidding and budgeting;
- choose the right metrics to get a full picture of performance.